Meta Tags for photography websites

SEO for Photographers Part 4

Meta Tags for photography websites

Google needs to see meta tags on your website to understand what your pages are about. Meta tags are pieces of code on your website which tells Google how it will appear in its search engine. Without meta tags, Google will automatically take content from your web pages to fill in the meta description. This may not be ideal as it will make your Google search listing look messy or lack specific details on what your webpage or website is about.

Yoast has a good description of how to write meta tags. The main purpose is to get a searcher to clink on your link in the search engine results. It is critical to get the meta description right. Essentially, your meta description should be a call-to-action, something which will make a searcher want to click on your link and not that from another website.

The meta description should also contain the focus keyword. The focus keyword is linked to the search term, so the more accurate the focus keyword the more likely your page will appear in the Google search results.
Meta tags are currently 160 characters in length. Any more and Google will truncate your descriptions.

Skilfull use of meta tags throughout your photography website will help to draw more people to your pages.


© Fine Photography 2017

SEO for Photographers: Keywords

SEO for Photographers

This is the second part in a multi-part series: SEO for Photographers.

The most important step in SEO is Keyword Research

SEO for Photographers involves researching quality keywords that will work effectively to attract visitors to your site. This cannot be overstated enough and it was alluded to in Part 1. Knowing your target audience and what they are searching for will help to develop the most relevant keywords for your site pages.

Wrong keywords can make your site rank highly for the wrong reasons. Potential customers will not stay on your site for very long because they cannot find what they are looking for. The traffic to your site is not targeted effectively. Additionally, your keywords may have to fight very competitively with other larger businesses and budgets when you have chosen a high value keyword. These keywords have a significant amount of competition and it is difficult to rank highly for these particular keyword searches.

Google makes changes to its search algorithms on a regular basis. It is important to stay up-to-date with these changes as they can have an effect on your SEO strategy.

Search Engine Roundtable is a long-running website which posts regularly on what is new in search engine and SEO.

What is a keyword?

A keyword can be a single word or a phrase which you would place into your web page or site so as to rank in Google’s search results. Targeting single keywords, such as photographer, may cost you a lot and for very little return as the competition is high. “Long tail” keywords, lower competitiveness and keyword phrases, have a better chance of ranking in Google’s search results when you consider the ad-words cost.

Long tail keywords are three or four word phrases which are very specific for what you are selling or offering. Customers using these phrase keyword searches are very specific in what they are searching for. For example, wedding photographer in Sunnyvale is more specific that just photographer or wedding photographer and it adds a navigational dimension, helping customers to find you.

Other ideas such as bridal photos, wedding portraits, wedding shoot, engagement shoot, wedding photoshoot, wedding photography near me, bridal photographer are some ideas. Keywords including the word “photo” or “photos” may be inappropriate as they can imply actual photos and images of someone’s wedding.

The aim is to find keywords that will send visitors to your site.

Google has a keyword planner available when you sing up for an ad-words account. It costs nothing and you can do some keyword research to help discover the long tail keywords for you site. You need to do some research and find keyword trends in the data provided by Google. The keyword planner can download the results into a csv file and you can do some further analysis in excel.

Another plan is to look at the keywords of your strongest competitors using the keyword search tool by In addition, you can brainstorm your own list to develop a list of potential words and see how they rank in Google’s keyword planner.

SEO for Photographers – Part 2

©Fine Photography 2017

SEO for Photographers

SEO for Photographers

SEO for Photographers ‑ Part 1

No doubt about it, SEO is a big matter for small business.

This is particularly true for photographers, many who are small, nay, micro business owners trying to do everything including search engine optimization. In this series, I will provide some helpful knowledge and ideas to developing SEO strategies for Photographers. This is useful for Photographers who are developing their small business website. In this multi-part series, I will be sharing some ideas on best practice for SEO.

Continue reading “SEO for Photographers”