Meta Tags for photography websites

SEO for Photographers Part 4

Meta Tags for photography websites

Google needs to see meta tags on your website to understand what your pages are about. Meta tags are pieces of code on your website which tells Google how it will appear in its search engine. Without meta tags, Google will automatically take content from your web pages to fill in the meta description. This may not be ideal as it will make your Google search listing look messy or lack specific details on what your webpage or website is about.

Yoast has a good description of how to write meta tags. The main purpose is to get a searcher to clink on your link in the search engine results. It is critical to get the meta description right. Essentially, your meta description should be a call-to-action, something which will make a searcher want to click on your link and not that from another website.

The meta description should also contain the focus keyword. The focus keyword is linked to the search term, so the more accurate the focus keyword the more likely your page will appear in the Google search results.
Meta tags are currently 160 characters in length. Any more and Google will truncate your descriptions.

Skilfull use of meta tags throughout your photography website will help to draw more people to your pages.

 

© Fine Photography 2017

SEO for Photographers – Keywords

keywords

SEO for Photographers – Keywords

In this third part of SEO for Photographers series, we will look at finding the most appropriate keywords for your website. An important aspect of this list is to separate the really competitive keywords from keywords that your competitors are not targeting. Using competitive keywords can cost a bomb. They may not get you the return on investment to be a sustainable strategy at this point. This is why you will hear SEO experts suggest going for the long-tail keywords first. This way you can gain some traction and start to build an idea of what words generate the best returns for your business.

There are several strategies to use for this. You can manually go through a keyword list generated from Google Keyword Planner and decide yourself which ones to pursue. Alternatively, you can do a google search and look at the top sites coming up in the search results. Use the competition score from the Google Keyword Planner as an indication of how many advertisers are competing for the same word. Or use a competitive analysis tool to get a greater understanding of the keyword difficultly. This tool shows your chances of ranking for a particular word.

A good competitive analysis tool is Moz’s Keyword Explorer. This tool gives you information about how keywords are being used, such as the level of competitiveness and for a specific location. A result with low difficulty and high opportunity is a good indication a keyword is a worthwhile inclusion into your web metadata . Finally, you can create a Google AdWords campaign.

SEO in Your Website Pages

Keyword searches are useful so long as you include these keywords into your webpages. Search engines need to know what your pages and website is about and they do this through readable keywords and metadata.

Some ways to ensure Google can crawl your website and pages are:

  • Make sure you have search engine friendly URL’s. Eg: example.com/food – human readable text.
  • Internal navigation needs to be easy and logical.
  • Place links to your own internal pages on your front page. This makes it easy for Google’s web crawlers to navigate your site and start to understand which pages on your site are important to search terms and visitors.

Google needs to see keywords on your page

Google and visitors to your page need to see relevant keywords on your page.  Whether it be your landing page or a specific page relevant to the search terms. Keep the use of the keywords natural throughout. Meaning do not try to place the same keyword on every line of text. This will not work and looks like spamming to Google.

Next, you need to related keywords on your page. Related keywords, known as Latent Semantic Indexing (LSI) is a technique which uses related keywords or phrases that would occur naturally in text. For example, if your keyword is about a yellow bus, related keywords and phrases may be yellow bus services, yellow bus line, yellow bus route, yellow bus driver.

Where to place your keywords

Keywords can go into several places on your web page:

  • Meta description
  • Title
  • Headings (H1, H2, H3, H4 etc)
  • Content text
  • Bold text
  • Internal links
  • Image filename, image alt tag, and image title tag.

SEO for Photographers Part 3 – Keywords

© Fine Photography 2017

SEO for Photographers: Keywords

SEO for Photographers

This is the second part in a multi-part series: SEO for Photographers.

The most important step in SEO is Keyword Research

SEO for Photographers involves researching quality keywords that will work effectively to attract visitors to your site. This cannot be overstated enough and it was alluded to in Part 1. Knowing your target audience and what they are searching for will help to develop the most relevant keywords for your site pages.

Wrong keywords can make your site rank highly for the wrong reasons. Potential customers will not stay on your site for very long because they cannot find what they are looking for. The traffic to your site is not targeted effectively. Additionally, your keywords may have to fight very competitively with other larger businesses and budgets when you have chosen a high value keyword. These keywords have a significant amount of competition and it is difficult to rank highly for these particular keyword searches.

Google makes changes to its search algorithms on a regular basis. It is important to stay up-to-date with these changes as they can have an effect on your SEO strategy.

Search Engine Roundtable is a long-running website which posts regularly on what is new in search engine and SEO.

What is a keyword?

A keyword can be a single word or a phrase which you would place into your web page or site so as to rank in Google’s search results. Targeting single keywords, such as photographer, may cost you a lot and for very little return as the competition is high. “Long tail” keywords, lower competitiveness and keyword phrases, have a better chance of ranking in Google’s search results when you consider the ad-words cost.

Long tail keywords are three or four word phrases which are very specific for what you are selling or offering. Customers using these phrase keyword searches are very specific in what they are searching for. For example, wedding photographer in Sunnyvale is more specific that just photographer or wedding photographer and it adds a navigational dimension, helping customers to find you.

Other ideas such as bridal photos, wedding portraits, wedding shoot, engagement shoot, wedding photoshoot, wedding photography near me, bridal photographer are some ideas. Keywords including the word “photo” or “photos” may be inappropriate as they can imply actual photos and images of someone’s wedding.

The aim is to find keywords that will send visitors to your site.

Google has a keyword planner available when you sing up for an ad-words account. It costs nothing and you can do some keyword research to help discover the long tail keywords for you site. You need to do some research and find keyword trends in the data provided by Google. The keyword planner can download the results into a csv file and you can do some further analysis in excel.

Another plan is to look at the keywords of your strongest competitors using the keyword search tool by seobook.com. In addition, you can brainstorm your own list to develop a list of potential words and see how they rank in Google’s keyword planner.

SEO for Photographers – Part 2

©Fine Photography 2017

SEO for Photographers

SEO for Photographers

SEO for Photographers ‑ Part 1

No doubt about it, SEO is a big matter for small business.

This is particularly true for photographers, many who are small, nay, micro business owners trying to do everything including search engine optimization. In this series, I will provide some helpful knowledge and ideas to developing SEO strategies for Photographers. This is useful for Photographers who are developing their small business website. In this multi-part series, I will be sharing some ideas on best practice for SEO.

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